For decades the DCC also act as advocates for female empowerment in the DFW metroplex. More recently, in addition to their annual swimsuit calendar, they also release an annual "sideline calendar," featuring photos of the DCC cheering and performing at Cowboys home games. The DCC releases several calendars every year. They received the FIFA delegation to promote the 2022 FIFA World Cup. The DCC also held an opening ceremony and podium at the 20, 20 United States Grands Prix races in Austin, Texas. Despite the show running successfully for 16 seasons, CMT decided to not renew the show for its 17th season and the cheerleaders have since been looking for a new network. Traditionally, each episode would include segments of the “Training Camp Candidates” and “Veteran Candidates” dancing along to music and learning new choreography from guest choreographers. The series followed the auditioning process of the annual squad. The DCC held a ceremony inaugurating the second game of the 1994 FIFA World Cup between Spain and South Korea.įormer DCCs Kelli McGonagill Finglass and Judy Trammell became the squad's director and choreographer, respectively.įrom 2006-2021, the Cheerleaders produced their own reality television series, Dallas Cowboys Cheerleaders: Making the Team, which aired on Country Music Television (CMT) during the NFL football season. Included in these tours are regular appearances in United Service Organizations (USO) tours, which began during the 1979 holiday season for U.S. The DCC has also toured throughout the United States (on and off the field), as well as overseas. The Cheerleaders have made many other TV appearances since then, and their likeness has been featured on various merchandise, such as posters, T-shirts, trading cards, and calendars. On January 13, 1980, a sequel to the original TV movie, The Dallas Cowboys Cheerleaders II, aired. 1980s Part of the DCC squad visiting Iraq, with one of their squad members looking through the sights of a modern-day Howitzer. Starring Bert Convy and Jane Seymour, it had a 48% share of the national television audience. On January 14, 1979, the made-for-TV movie The Dallas Cowboys Cheerleaders aired. Also that year, the DCC produced their own one-hour special, The 36 Most Beautiful Girls in Texas, which aired on ABC prior to the season opener of Monday Night Football (which coincidentally was a game that the Cowboys hosted). This, and an Esquire magazine article by Shaw in October 1977, led to the squad appearing on two network TV specials, NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. Įven greater national attention came in the fall of 1977 when the Cowboys, along with designer and photographer Bob Shaw, produced the first NFL cheerleader poster for the Dallas Cowboys. Since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce a more revealing look (most notably transitioning from the traditional cheerleader skirt to hot pants) closer to the classic DCC image that is known today. Then in 1972, Texie Waterman, a New York choreographer, was recruited and assigned to auditioning and training an entirely new female squad who would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. The ten local high school cheerleaders who were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of a choreographer. At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads. Preparing for the 1970 season, Schramm decided to change the Cheerleaders' image to boost attendance. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash. She became an instant public sensation in Dallas, also gaining attention from Cowboys General Manager Tex Schramm. History 1960s ĭuring a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the 1967 season, the short skirted, well-endowed stripper named Bubbles Cash caused a tremendous stir in the crowd that turned to cheers when she walked down the stands staircase on the 50-yard line carrying cotton candy in each hand. All rights reserved.The Dallas Cowboys Cheerleaders (sometimes initialized as DCC, and officially nicknamed "America's Sweethearts") are the National Football League cheerleading squad representing the Dallas Cowboys team.
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